BRAND

GUIDELINES

PLEX BRAND GUIDELINES | 2023

Contents

0.1

CONTENTS

Plex Brand Guidelines

2

2 You Are Here

VOICE & TONE

BRAND IDENTITY

3 How We Talk

7 How We Look

4 Brand Attributes

8 Logo

6 Plex Boilerplate

14 Plex Partners

17 Color

22 Typography

27 Iconography

29 The Line

33 Photography & Video

Plex Brand Guidelines

3

Voice & Tone

1

VOICE & TONE

HOW WE TALK

There are four attributes that encompass our voice and tone. These descriptors guide content creators and are present in the spirit of everything we do.

Voice&Tone

1.1

BRAND ATTRIBUTES

Pragmatic Ingenuity

Ideas matter when they hold potential for progress and change. We spend less time talking about how exciting our ideas are and more time focusing on how we bring them to life. We communicate how we go to work for businesses, people, and the world.

Determined Optimism

We refuse to stop at “good enough” because we’re preoccupied with the promise of possibilities yet to be explored. Our focus doesn’t rest on what we’ve done. It looks beyond what we’re doing right now and ambitiously imagines what’s next.

1.1

BRAND ATTRIBUTES

Assured Authority

We know our stuff but we’re not know-it-alls. Our innovation is quietly confident. We focus more on the impact we create than the recognition we receive. We convey our deep, global expertise and celebrate our progress without boasting.

Conversational Warmth

The things we build are complex; they can be difficult to understand. We demonstrate our expertise by making the complex simple, and we share our know-how in personable, practical ways.

Voice&Tone

1.2

PLEX BOILERPLATE

Plex, by Rockwell Automation, is a leader in cloud-delivered smart manufacturing solutions, empowering the world’s manufacturers to make awesome products. Our platform gives manufacturers the ability to connect, automate, track, and analyze every aspect of their business to drive transformation. The Plex Smart Manufacturing Platform™ includes solutions for manufacturing execution (MES), ERP, quality, supply chain planning and management, asset performance management, production monitoring, process automation and analytics to connect people, systems, machines and supply chains, enabling them to lead with precision, efficiency and agility. To learn more, visit www.plex.com

BrandIdentity

Plex Brand Guidelines

7

2

BRAND IDENTITY

HOW WE LOOK

Brand identity refers to the components that represent a brand: design, color palette, logo, etc. Together with the voice and tone, these elements help make a brand distinct in the buyer’s mind.

To help Plex thrive, we’ve crafted a brand identity that truly captures the essence of who we are.

Our identity is flexible enough to grow with us because it’s based on fundamental characteristics that won’t change: our dedication to our customers, our relentless innovation, and our quest to lead the smart manufacturing revolution.

BrandIdentity

2.1

LOGO

Our wordmark is based on simple shapes. It is utilitarian, recognizable, and easy to work with. It’s carefully constructed to maintain distinct characteristics while allowing for legibility at any size on any application.

Defined clear space, combined with well-delineated placement in relation to other content, helps to make it as instantly recognizable as possible at all sizes and in all contexts.

The lines that make up the Plex “E” are unique to Plex. Use them strategically as a recognizable design element to help us build brand recognition and differentiation in the market.

BrandIdentity

2.1

ROCKWELL AUTOMATION LOGO
LOCKUP (PREFERRED)

A standardized lock-up is available for branding Rockwell Automation and Plex on the same piece of content. This logo lockup is the preferred treatment due to better legibility and increased recognition of the Rockwell Automation brand.

• When using the Plex logo in conjunction with another logo (e.g. an acquired brand), be sure to respect the clear space parameters outlined in this document.

• The Plex logo may be used without the byline when accompanied by the full Rockwell Automation logo.

For additional information regarding co-branding, please contact
brand@plex.com

On light background

On dark background

Plex Brand Guidelines

9

BrandIdentity

2.1

TAGLINE LOCKUP

The Plex logo takes precedence when marketing content specific to the Plex brand and the products offered therein. The tagline (“by Rockwell Automation”) provides a sufficient nod to the parent brand.

Follow logo clearspace rules when combining the Plex logo with the (“by Rockwell Automation”) tagline.

• (“by Rockwell Automation”) tagline appears below the Plex logo, right-aligned in uppercase Barlow.

• The tagline is dropped for legibility reasons when the logo is below the minimum size requirement defined to the right.

Logo with Rockwell Automation Lockup

MINIMUM SIZE WITH TAGLINE

1.4” / 100px

Logo without lockup

There should be no tagline or trademarks associated with this mark.

Plex Brand Guidelines

10

BrandIdentity

2.1

COLOR

Whenever possible, use the standard logo on a white or light background. This is the primary and preferred logo use. The white reversed logo should be used over backgrounds in which the standard logo does not offer appropriate contrast.

On black background

On white background

Plex Brand Guidelines

11

Brand Identity

2.1

CLEAR SPACE

The Plex logo should always be surrounded by the appropriate clear space. The preferred margin is equal to half the width of the letter “P” from the Plex logo on every edge. This margin prevents other objects or design elements from encroaching on the logo. This standard is also in place to maintain an appropriate margin space when the logo is resized. The result is a clean, uncluttered space around the logo.

EXCEPTIONS

There are limited exceptions to clear space rules depending on the type of communication and use. Some examples:

App Icons
Small Office Signage
Swag
Social Icons

Logo

Logo

BrandIdentity

2.1

LOGO GUIDANCE

x

x

x

Do not stretch or manipulate the logo

Do not combine the logo with shapes or marks that may be confused as logo elements

Do not change the color of the logo

x

x

x

Do not change the logo type weight or size or recreate any part of the logo

Avoid adding effects to the logo whenever possible. Use layout and contrast to enhance readability

Do not rotate the logo. The logo should sit on 90-degree axis only

PLEX

BrandIdentity

Plex Brand Guidelines

14

2.2

PLEX

PARTNERS

We believe our partners are an extension of the Plex brand and we work together to make manufacturing smarter . . . not harder.

BrandIdentity

2.2

PLEX PARTNER PROGRAM LOGO

VARIATIONS

The Plex Partner Program logo is your badge to use in your marketing activities to communicate that you are an approved partner of Plex. To request the appropriate partner program logo, contact partners@plex.com

Logo

Always give the Plex Partner Program logo room to breathe by creating a clear space around it. No other graphics or photography should appear in this area. Also, please follow the minimum size parameters.

Horizontal

Stacked

Plex Brand Guidelines

15

partners@plex.com

Brand Identity

2.2

PARTNERSHIP LOCKUPS

When combining the Plex logo with a partner or customer logo, follow brand clear space rules. This can be done with or without a divider line—depending on the application. Horizontal versions of partner logos are preferred since the proportions are similar to our logo. Partner logos should not be larger than or visually overpower the Plex logo.

With Divider Line

Without Divider Line

What
to Do

What Not
to Do

BrandIdentity

2.3

COLOR

Our primary brand colors are black and white, and our accent colors are Smart Blue, FT Blue, and RA Red. They are used to provide contrast, accessibility, simplicity, and consistency throughout all brand communications. White should be used more predominately than black when possible to better align with the Rockwell Automation parent brand. Smart Blue is a distinctive brand color that adds focus to important information such as a heading or an intra-line callout. It is also used to bring attention to details in an image, such as a manufacturing line in a photograph, but should be used sparingly. RA Red, used least of all, unites Plex visually with its parent brand, Rockwell Automation. It’s used only when it really counts, adds warmth to the palette, and creates contrast with blue. The secondary palette is reserved for graphs, charts, and other materials where a larger range of colors is needed.

BrandIdentity

2.3

COLOR PALETTE

Primary

Accent

Secondary

WHITE

BLACK

FT BLUE

SMART BLUE

RA RED

AB BLUE

PURPLE

GOLD

ORANGE

GRAY

RGB — 255, 255, 255 CMYK — 0, 0, 0, 0 HEX — FFFFFF

RGB — 0, 0, 0 CMYK — 45, 45, 45, 100 HEX — 000000 PMS — 6C

PMS — PROCESS CYAN RGB — 0, 174, 239 CMYK — 100, 0, 0, 0 HEX — 00AEEF

RGB — 0, 62, 126 CMYK — 100, 72, 0, 32 HEX — 003E7E PMS — 541

RGB — 59, 238, 221 CMYK — 60, 0, 28, 0 HEX — 3BEEDD PMS — 7472C

RGB — 119, 0, 86 CMYK — 32, 100, 11, 41 HEX — 770056 PMS — 242

RGB — 205, 22, 63 CMYK — 3, 100, 70, 12 HEX — CD163F PMS — 200

RGB — 249, 196, 10 CMYK — 0, 22, 100, 2 HEX — F9C20A PMS — 7549

RGB — 245, 128, 37 CMYK — 0, 61, 97, 0 HEX — F58025 PMS — 1585

RGB — 225, 235, 244 CMYK — 10, 3, 1, 0 HEX — E1EBF4 PMS — 649

*see next page for special notes on Smart Blue

Plex Brand Guidelines

18

BrandIdentity

2.3

A NOTE ON SMART BLUE

There are a few things you should know about our Smart Blue before using and applying it across brand creative. Smart Blue is a highly saturated, bright teal that brings contrast and energy to our brand system in a way that screams “the future” and “technology.” When applying bright and vibrant colors across different mediums there are a few things to keep in mind:

• Vendors Producing Physical Items: Make sure to get samples—

work with vendors to dial in the correct color mix, thread choice, etc. Each vendor is different and the process it employs to color match is important. Don’t assume a vendor will get it right if it is handed these guidelines.

Email brand@plex.com to get the name of a certified vendor or to request a physical color swatch to provide to your vendor of choice.

• Background: Smart Blue contrasts best with black in text and smaller

elements—avoid coloring text in Smart Blue on white backgrounds—especially on digital screens.

**IMPORTANT**

Smart Blue is only used in Plex-specific marketing. It will be gradually phased out over the next few months and eventually discontinued. Do not use it in any non Plex materials.

SMART BLUE

Brand Identity

2.3

COLOR THEORY

This diagram is a general organization of our brand colors, conveying their associative qualities, their importance to the brand, and the approximate frequency and ratio in which they should be used.

• When used, secondary colors should not detract from or clash with the primary color.

• Smart Blue and/or FT Blue is only used for critical moments/ information that warrant attention. RA Red is used when we need to surprise the viewer, or when we need to visually tie in the Rockwell Automation parent brand. Reserve it for CTAs or text within an important button—when grabbing attention is paramount.

human

neutral

digital

characteristic

visual presence

PRIMARY GRADIENTS

Smart Blue > FT Blue

FT Blue > AB Blue

FT Blue > Purple > Orange

2.3

COLOR GUIDANCE

x

x

x

x

x

x

THIS IS A

HEADLINE.

THIS IS A

HEADLINE.

Improper use of Smart Blue (used as main color in composition, paired only with red)

Using color effects or creating new colors

Secondary colors used as primary in brand level designs

Using too many secondary colors (in one composition)

Wrong color proportions

Incorrectly colored text

This is body copy consernam conessim eum fuga henempores id que remquam aut verrund andici.

EYEBROW LINE LIKE THIS

Sa doles

tinus ante

parcidel et.

The future of
manufacturing
is .

Plex Brand Guidelines

21

BrandIdentity

Plex Brand Guidelines

22

BrandIdentity

2.4

TYPO-

GRAPHY

Brand typography uses one font family: Nimbus Sans. This typeface is simple, no B.S. It gets the job done.

Organize typography in a system of hierarchy. Do this according to relative importance—the most important information should be the largest or most obvious piece of information on the page and displayed in the headline font.

In this system, subheadline copy either supports the headline directly or sometimes acts as supporting stand-alone information. When it is being used to support the headline directly, use a lighter weight. When it is stand-alone information, use bold or black end of the weight spectrum and underline with a thick line.

Plex Brand Guidelines

23

Brand Identity

2.4

PLEX BRAND FONT

NIMBUS

SANS

NIMBUS SANS

Nimbus Sans LIGHT

Nimbus Sans LIGHT ITALIC

Nimbus Sans REGULAR

Nimbus Sans REGULAR ITALIC

Nimbus Sans BOLD

Nimbus Sans BOLD ITALIC

Nimbus Sans BLACK

Nimbus Sans BLACK ITALIC

EXTENDED

Extended LIGHT

Extended REGULAR

Extended BOLD

Extended BLACK

CONDENSED

Condensed LIGHT

Condensed REGULAR

Condensed BOLD

Condensed BLACK

OUTLINED

Outline BOLD

Outline BLACK

Heavy typography, big, clear titling. Headlines are set in Nimbus Sans Extended Black. This typeset family is simple, no B.S., it does the work. The letter forms mirror the Plex wordmark in a squared-off, wide-set sans serif that offers a nod to manufacturing.

To complement the square-cornered headline font, Nimbus Sans introduces a rounded sans serif form for bold, simple, and distinctive lettering in subheadlines or secondary messaging. This typeface, the origins of which are based on Helvetica, includes multiple fonts with varying weights and widths, making it a versatile and agile modern typeface spanning all use-cases.

This versatile font family provides condensed and outlined versions for flexibility. Is the brand already established on the page? Have a lot of information you need to squeeze in? Try using a condensed weight. Need a number or date to stand out? Just want to add some attitude to a word? The outlined font can go a long way in this regard.

BrandIdentity

2.4

PLEX BRAND FONT

Organizing typography in a hierarchy is vital to draw attention to the correct information. This combination is the basic and most fundamental combination of the Plex brand fonts—headline, subheadline, and body copy. It combines various font widths, weights, and sizes to create a clear and consistent hierarchy.

Guidelines for type sizing, leading, and tracking provide a framework for consistency throughout all brand communication.

What follows are some additional font combinations that are useful when creating pieces that require flexibility but still need to be on-brand.

MICROSOFT OFFICE APPLICATIONS

For ease of use, outside of design software (e.g., Adobe Creative Cloud), our brand typography for MS Office applications is Arial. Arial Black is used for headlines, mirroring the weight of our brand font Nimbus Sans Extended Black. Please use the guidelines provided in the relevant MS Office application templates.

THIS IS A
HEADLINE

Subheadlines or supporting copy
look like this in Nimbus Sans regular

This is body copy consernam conessim eum fuga henempores id que remquam aut verrund andici vene sequuntur ed quid mi, tem quunt, sam, conse et hitatem

quatiust dolore, quatio. Namet samus corum faccus remquam aut verrund andici vene sequuntur ed quid susape volumet quas incimol orporrum volut eum fuga.

Headline
Nimbus Sans Extended Black
Min. 2x the Subheadline size
Headlines can appear much larger
.85/ 85% leading
-20 tracking (Optical)

Subheadline
Nimbus Sans Regular
Min. 1/2 headline point size
1.0/ 100% leading
-10 tracking (Optical)

Body Copy
Nimbus Sans Light
1/2 headline point size
1.2/ 120% leading
0 tracking (Optical)

Plex Brand Guidelines

24

BrandIdentity

2.4

RECOMMENDED FONT PAIRINGS

Combining other weights and styles of the Plex brand fonts will be necessary across different forms of communication. Maintaining these alternate pairings allows for clarity, consistency, and a strong hierarchy for all communications.

EYEBROW LIKE THIS

Headline like this in sentence case.

SENTENCE-CASE HEADLINE AND EYEBROW

HEADLINE AND SUPPORTING COPY

EYEBROW AND BODY COPY

Eyebrow Nimbus Sans Extended Bold 1/5 headline point size No leading - do not exceed one line 100 tracking (Optical)

Headline Nimbus Sans Extended Bold Sentence-case .9/ 90% leading -20 tracking (Optical)

Headline Nimbus Sans Extended Bold Minimum 2x body copy .85/ 85% leading -20 tracking (Optical)

Body Copy Nimbus Sans Light 1/2 headline point size 1.2/ 120% leading 0 tracking (Optical)

Section Headline Nimbus Sans Extended Bold 20% larger than body copy No leading - do not exceed one line 100 tracking (Optical)

Body Copy Nimbus Sans Light 20% smaller than section headline 1.2/ 120% leading 0 tracking (Optical)

HEADLINE SET ON THREE LINES.

Body copy like this Ignis nestrum vid eos- aperspe esci as explabo rei.

SECTION HEADLINE

This is body copy consernam conessim eum fuga henempores id que remquam aut verrund andici vene sequuntur ed quid mi, tem quunt, sam, conse et hitatem quatiust dolore, quatio. Nam samus corum faccus susape volumet quas incimol orporrum volut.

SHORT SUPPORTING COPY AND BODY COPY

Section Headline Nimbus Sans Regular 2x body copy size 1.0/ 100% leading -10 tracking (Optical)

Body Copy Nimbus Sans Light 1/2 supporting copy size 1.2/ 120% leading 0 tracking (Optical)

We are all in, all the time.

We’re passionate about this place. We care about the people we work with. We believe in the mission. So we do things a little differently. Achieving the goal is everyone’s responsibility. We look for ways to make life here better—not easier. We work hard and we play hard. We fix our mistakes. We celebrate wins. We care about each other, but we compete. And we always try to do the next right thing—for you, for me, for our customers and our company. Because whatever we achieve, or don’t achieve, we’ll do it together.

Plex Brand Guidelines

BrandIdentity

2.4

TYPOGRAPHY GUIDANCE

x

x

x

SMART
MANUFACTURING

HEADLINE

SUBHEADLINE

BODY COPY EARCIEN DOLUT QUO MAGNIMPOR MAIO. LORE, SITI UT HITAS UT EST LA QUE SITATIAE.

Alignimustio torendia sinul-li genemperum re poreped eos aperis non nus reculpa riatiamipsum ium es ius.Lab into mil il maxim voluptaque

Do not use off-brand colored typography

Do not use all caps in each line of copy

Do not adjust kerning or tracking outside of the typography guidelines

x

x

x

HEADLINE

SUBHEADLINE

Subheadline

Body copy earcien dolut quo mag-nimpor maio. Lore, siti ut hitas ut est la que sitatiae.

HEADLINE SUBJECT A.

Body Copy about Subject B consernam conessim eum fuga henempores id que remquam aut verrund andici vene sequuntur ed quid mi, tem quunt conse.

Do not make different levels of hierarchy the same weight

Do not make any level of hierarchy the same size or scale as another

Do not group segments of copy that are not related

Plex Brand Guidelines

27

BrandIdentity

2.5

ICONOGRAPHY

Iconography is an essential part of our brand and message. Not only do icons act as short-hand for understanding ideas, they also add visual interest and work best when they facilitate understanding.

These custom-created icons are geometric and concise, evocative of the technical and imaginative work we do, and feature the signature 45 degree angle present in the RA logo.

2.5

SAMPLE ICONS

ICON GUIDELINES

• Icons have been created to represent specific concepts and ideas and should not be used to represent anything else. Only icons created by Rockwell Automation in this signature style should be used in any marketing collateral.
• The selection of available icons will grow as determined by need.

Use our existing icons first whenever possible before creating new ones. Request access to the icon library by emailing brand@plex.com

Reversed

Minimum size

.5” / 48px

Plex Brand Guidelines

28

BrandIdentity

BrandIdentity

2.6

THE LINE

Building on the brand equity of the Plex “E”, we introduce—the line. This design element can be used in various ways, and in any medium, to tie information together, illuminate the impact of Plex, highlight important information, anchor elements on the page, complete the picture, or work with typography in animation sequences.

The use of the line in our Smart Blue color should be used consistently to build brand equity. The goal is to reach a point where someone sees a thick blue line interacting in these various ways and thinks one thing—Plex. What follows are some examples of how the line can be used, but you are not limited to these. So long as it makes sense and remains “on-brand,” the applications for the line are endless.

BrandIdentity

02.6

THE LINE: PHOTOGRAPHY

The line represents the connected nature of (and the effect that) Plex has on all of the operations of the shop floor—including those who work on it. The line can be used to highlight whatever the subject is—it doesn’t have to be a person, it can be an object or whatever is being “manufactured”, it can even outline the assembly line itself. The line can also be used to represent the future state of something (see right, below). Using the line in this way allows the viewer to connect Plex and its ability to enable the “finished” state of whatever is being made.

Guidelines

The best/most accurate way to create the line is by tracing the subject, cutting it out, coloring those layers with Smart Blue and shifting those layers on each axis an equal distance from the center of the subject.

Refining the line means smoothing out intricate sections so details in clothes/hair etc are not reflected in the line.

The thickness of the line will vary depending on the subject. The line should essentially be a mono-line and have equal thickness around all parts of the subject.

The line can also take on the Smart Blue - FT Blue gradient where appropriate.

BrandIdentity

02.6

THE LINE: VIDEO

In video, the line can be an extremely useful tool to create movement, connect scenes together, highlight the impact of Plex, and create transitions between footage, graphics and/or text animation.

Here you can see how the line is connecting the user to the platform, the platform to the line, and the products to the world at large. One minute the line is surrounding a product on the line, next it’s animating into an icon, then it’s becoming type and creating a kinetic art card or super.

The line element is a really useful tool to make a video spot feel cohesive and tied directly to the Plex brand.

Brand Identity

2.6

THE LINE: GRAPHICS AND TEXT

From the logo to the typography, the CTAs, and the icons, the line is present in all of our brand elements. Use the line to anchor text on the page, separate content, redact information in a sentence to create intrigue, stretch out a letter “E” from time to time, or try using it as a frame. Play with the line, let it evolve and become part of every composition in some meaningful way.

THE LINE: EYEBROW

The eyebrow is used over callouts, titles, or other important text you want to highlight. It should draw attention but not overpower the text.

Size: Height (h) = 25% the font size of the text. Width (w) = 6x — 8x the height (allowing for some wiggle room to best visually complement the text below).

Placement: 2x space of height (h) between top of text and eyebrow. Do not use the eyebrow over all caps. Do not use the eyebrow multiple times on one page/visual instance. If multiple callouts on a single page can’t be avoided, then only use the eyebrow on the first callout.

No matter what
you make, make
it smart.

h font size = 40pt
h = 10pt w= 60pt

Plex Brand Guidelines

32

Plex Brand Guidelines

33

Brand Identity

2.7

PHOTO-GRAPHY & VIDEO

Brand photography creates and introduces warmth, mastery, and scale and illuminates the impact of Plex. We step away from industry norms and bring some beauty, personality, and humanity through photography.

Photography also introduces color and life to the brand color palette. Subjects are illuminated, warm, and inspiring. A sense of scale reminds the viewer of the magnitude of manufacturing in size and importance.

BrandIdentity

2.7

PHOTOGRAPHY & VIDEO GUIDELINES

Plex is a brand full of contradictions. We are a technology company—in the manufacturing world. An outlaw brand, in a B2B business. An aspirational force leading a movement in a sector the public thinks is dying. We are a brand that is upping the ante, for ourselves, and for the industry we occupy. With these things in mind, our photography should live up to these criteria and contradictions. It should feel warm and bad-ass, personal and product-focused, reverent of our past and embracing of the future. That’s a lot, right? It also doesn’t sound much like the type of photography we are used to seeing in manufacturing. So, keep these following guideposts in mind and you should be just fine.

Don’t forget the product.

Let’s not forget, we make software. We are a platform. We don’t stamp, weld, or forge. It is important to show the process and products we enable—just don’t forget to highlight our own product. Beautiful screen grabs, interactions with computers and tablets, the glow of the screen on a subject’s face, and the regular use of our product by our customers is vital. Think Apple—but for smart manufacturing.

Define the environment.

Where you take the images for your brand is as important as the content they contain. Get specific on what kind of environment you’re going to shoot in and stick with it, establish consistency and brand recognition. In our case, it’s the shop floor and the top floor, and the connection between the two. Traditionally the shop floor is captured wide and flat, you see everything, and that’s not necessarily a good thing. Get in tighter, decrease the aperture, focus on interactions with the product, create more negative space.

Be less busy.

The shop floor can be a hectic environment. Photo compositions have traditionally felt the same—busy. Isolate your subject in empty space. Play with angles and apertures to create more singular photographs and more minimal compositions. The result will be beautiful images that stop you in your tracks. It will also pay off in a big way when it’s time to use those images in print, social, or on the web. You’re going to need space for headlines.

BrandIdentity

2.7

PHOTOGRAPHY & VIDEO GUIDELINES

Find the warmth.

Environments filled with metal, machinery, and fluorescent blue lighting has resulted in photography that feels cold and lifeless. Find warm skin tones and light sources. Seek out natural light wherever you can find it. Our color palette features large use of white and black, and our primary color is bright teal. Photography will play a large role in bringing warmth, humanity, and color to the brand. Find the warmth both in color and subject—get personal.

Remember your audience.

Let’s consider two things: WHO is our audience, and WHAT kind of content do we want to show them? Great creative should feel two ways: brand new and deeply familiar. Our task is to provide a new point of view on manufacturing photography and present images that make our audience feel at home. Push the boundaries, but do so in a way that you can imagine your best customer saying “I love that” to.

Authenticity +20%.

Great performers say that their stage presence is “me, plus 20 percent.” Authenticity is important—we want our audience to recognize truth in our brand and our images. But, we also need to take reality up a notch. Create images and scenes that capture an authentic and imagined state all at once. Stage, plan, and execute your images so they feel like they were captured in a documentary style but are almost “too good to be true.”

BrandIdentity

Plex Brand Guidelines

QUESTIONS?

brand@plex.com

© 2023 Plex and/or its affiliates. All rights reserved.| Updated on 02.10.23