About the Customer
TCHO
Location: Berkeley, CA
Founded: 2002
TCHO (www.tcho.com) is a maker of premium chocolates based in Berkeley, California. Founded in 2005, the company has built a loyal following for its products, which are created from cacao beans sourced directly from cacao bean farmers and cooperatives. Its customers are drawn to its chocolates for their high quality and unique flavor profiles and for the sustainable methods the company embraces. It’s a winning formula that continues to attract converts.
TCHO’s artisan chocolates encompass a broad range of products and SKUs — everything from chocolate nibs used in nibs baked goods, coffee, beer, and ice cream to specialty bars sold to grocery chains, restaurants, and directly to consumers online. It can take more than a year for TCHO to receive manufacture-ready cacao beans from growers once it places an order, so it needs the ability to plan its supply chain well in advance. Such planning applies not just to sourcing but also to every step from beans to packaged chocolates. To pull it off, the company had to overcome some key challenges.
Shifting from Reactive to Proactive Planning
The chocolates TCHO produces have a limited shelf life, so ensuring the freshest inventory was a top concern, and to minimize inventory costs, the company had to stay in front of fluctuating demand. It wasn’t doing that consistently and reliably when Janet Poeschl, Senior Vice President of Supply Chain and Innovation, came on board in 2016.
“When I first started, they were setting the production schedule only a week or two in advance, which was highly reactive to customer demand.”
As a result, the company experienced stockouts and lower service levels, which put customer retention at risk. Poeschl recalls a customer telling her, “If this isn’t improved, we are not buying from you anymore. We love your chocolate, but you can’t guarantee good service.”
After revamping TCHO’s planning processes and implementing Plex DemandCaster, “Now we don’t have that issue,” Poeschl says.