Building a Business Around Customer Needs
Jim Scatena, FloraCraft’s President and CEO, explains the philosophy that has helped his business become one of the most successful in its field. “We will pretty much do anything to please our customers, enhance our reputation and improve our reliability and relationships, which ultimately drives our business. We want to be that ‘go-to’ supplier, and that reputation has brought many benefits in terms of new business opportunities over the last few years.”
By capitalizing on this reputation, FloraCraft was able to reinvent itself when it shifted strategies to focus more on mass-market production. This change of focus almost tripled inventory, or product lines, and helped them to secure additional shelf space with large-scale retailers.
Today, FloraCraft has a portfolio of 3,500 SKUs in production in any one year. However, with that increased SKU count and prime retail space came additional demands. “We had fortified our logistics and supply chain capabilities but we were quickly outgrowing our technology needs. The expansion of new products brought increased lead-times for our overseas manufacturing operations,” said Scatena.
With this in mind, FloraCraft’s management team realized that its existing technology couldn’t keep up with the needs of customers. The company’s legacy system consisted of an MXP ERP that delivered printed financial and production reports which were simply sent for filing. The company also used WHSe-LINK from Interlink Technologies to manage their warehouse operation, updating data to MXP with a lag time of five minutes. Inventory wasn’t serialized, leading to inaccuracies that were exacerbated during the transmission of data between the two systems.
FloraCraft was existing with a very limited view of its real operational capabilities and financial status. “We view IT as core to our business and want to truly leverage its capabilities to improve process, create competitive differentiation, and help grow our business,” said Scatena.